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Ster-Kinekor Arcades Lusaka

Introduction

Ster Kinekor Arcades was officially opened by His Excellency President Levy Mwanawasa SC (late) on 11th December 2003. Presently Ster Kinekor is the market leader in the film/ movie entertainment industry in Zambia.

Service excellence, producing and delivering visible results are the cornerstone of the Ster Kinekor Brand.

The brand offers what could be termed and a- la- carte menu of entertainment pleasure via its service offerings in its multiplex cinema namely, Arcades.

Ster Kinekor is dedicated to providing its publics (movie goers') with unbeatable standards in entertainment at very affordable and competitive tariffs. Offering a unique compelling service and experience that is unlike anything else, in the industry.

Ster Kinekor Vision Statement

• “To offer our entire customer’s a memorable escape into the magical world of movies, time and time again”.


• From our vision (strap-line) flows the values we believe in as a company. Our values are our beliefs and principles that make us successful and take us forward into the future.


• Our vision is “soul-sweating” and inspiring it also serves as a connecting thread for linking our employees, customer, growth and change together.

Ster Kinekor Mission Statement

• Together we will help our customers enjoy the magical world of movies time and time again”.


• Our mission statement clearly outlines what we wish to achieve and everything that we do is linked to its purpose. Its principles dictate our goals in every facet of our organization.

Objectives

• To achieve greater brand awareness of both the Ster Kinekor brand product & service offerings.


• To enhance both Ster Kinekorbrands positioning and reinforcing it’s “high profile” status in the way consumers (customer’s) perceive theSKbrand.


• To differentiate the Ster Kinekor brand from competitor offerings and to enhance thecustomers understanding of the Ster Kinekor brand and to enlighten the publics on thebrands offerings.


• To attain market leadership in the entertainment industry.


• To promote new products (movies, catering combos and revenue generating channels) atthe same time build lasting relationships with both new and existing customers..


• Ster Kinekor believes that great brands are built by a differentiated strategy, a strongreputation and an experience that lives up to the brands promise.

Executive Summary·

• For the period (financial year) 2009/2010 there is need to develop and deliver an integrated synergistic 360 degree integrated, multi-discipline, brand based and consumer focused communication and marketing strategy for distilling the SK brand.

• Aim is to increase Box Office sales and Catering Sales- CPP, by way of innovative marketing and selecting the best and appropriate marketing partners.

• · The business needs to be operated very effectively, competitively and profitably by reducing on the costs of sales.

• · Deploying and implementing strategies that reduce and where possible eliminating any variances- both cash and stock.

• · Setting realistic goals to deliver excellent customer service, achievable performance management, maintaining good communication, setting up a reward and recognition system for staff.

• · Maintaining a proactive stance on Staff (HR) matters, building a conducive environment for Teamwork.

• · Compliant with all set process and procedures and setting up mechanisms to monitor and adherence of the system.

your free movie tickets . but just in gold .

for more info: www.sterkinekor.com